Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Wintrust Community Banks
Wintrust Financial Corporation
21/30 characters used.
Uses the 30 characters
24/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
Could not read the store page.
7/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 126 characters.
Opens with a tight hook
First paragraph is 234 characters.
349 characters.
Enough substance
1,766 characters.
6 bullet lines, 2 paragraph breaks.
Easy to scan
0 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.52 average.
Rating of 4.5 or higher
4.81 average.
3,369 ratings.
Enough ratings to be trusted
23,407 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 173 days ago.
Updated recently
Last update 36 days ago.
Generic notes: “Updates and bug fixes”
Release notes say something
Generic notes: “This update includes bug fixes and improvements.”
5 languages.
Localised listing
1 language.
116 MB.
Reasonable download size
54 MB.