Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Noodles and Company
Portillo's19/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Order Ahead. Scan. Earn Points”
Has a subtitle
“Food & Drink”
30/30 characters used.
Uses the 30 characters
12/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 258 characters.
Opens with a tight hook
First paragraph is 10 characters.
1,104 characters.
Enough substance
1,486 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 13 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.89 average.
Rating of 4.5 or higher
1.85 average.
233,804 ratings.
Enough ratings to be trusted
991 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 186 days ago.
Updated recently
Last update 227 days ago.
144 characters of release notes.
Release notes say something
Generic notes: “App loading screen updated.”
1 language.
Localised listing
1 language.
102 MB.
Reasonable download size
57 MB.