Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PURE PPF
fieldd8/30 characters used.
Uses the 30 characters
6/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The Future of Color Change”
Has a subtitle
Could not read the store page.
26/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 112 characters.
Opens with a tight hook
First paragraph is 139 characters.
112 characters.
Enough substance
3,208 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
22 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
6 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
3.83 average.
1 ratings.
Enough ratings to be trusted
60 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 170 days ago.
Updated recently
Last update 33 days ago.
Generic notes: “Bug fixes, performance improvements”
Release notes say something
Generic notes: “Build fixes and performance upgrades”
27 languages.
Localised listing
1 language.
381 MB.
Reasonable download size
28 MB.