Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Smile App Launcher
Dumb Phone — Launcher & ThemesDumb Phone — Launcher & Themes
Minimalist home & widgets
Only Smile App Launcher
Both fight for
18/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Launcher & Themes”.
Contains filler: “app”.
No wasted words
No filler words.
“A minimalistic dumbphone”
Has a subtitle
“Minimalist home & widgets”
24/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 26 characters.
Opens with a tight hook
First paragraph is 24 characters.
1,271 characters.
Enough substance
1,283 characters.
11 bullet lines, 6 paragraph breaks.
Easy to scan
9 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.70 average.
Rating of 4.5 or higher
4.21 average.
348 ratings.
Enough ratings to be trusted
225 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 157 days ago.
402 characters of release notes.
Release notes say something
167 characters of release notes.
44 languages.
Localised listing
33 languages.
17 MB.
Reasonable download size
155 MB.