Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Setmore Appointment Scheduling
Square Appointments: SchedulerSetmore Appointment Scheduling
Booking and payments app
Only Setmore Appointmen
Both fight for
30/30 characters used.
Uses the 30 characters
30/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Scheduler”.
No filler words.
No wasted words
No filler words.
“Booking and payments app”
Has a subtitle
“Book, Schedule, Get Payments”
24/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 195 characters.
Opens with a tight hook
First paragraph is 129 characters.
2,907 characters.
Enough substance
2,561 characters.
14 bullet lines, 13 paragraph breaks.
Easy to scan
8 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.67 average.
Rating of 4.5 or higher
4.88 average.
9,181 ratings.
Enough ratings to be trusted
195,285 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “We have fixed bugs and made performance improvements to provide a smoo…”
Release notes say something
290 characters of release notes.
4 languages.
Localised listing
5 languages.
267 MB.
Reasonable download size
795 MB.