Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
When..
SplitDay: Custody Calendar6/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Custody Calendar”.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
Could not read the store page.
Could not read the store page.
Uses the 30 characters
Could not read the store page.
Could not read the store page.
Adds new keywords
Could not read the store page.
First paragraph is 355 characters.
Opens with a tight hook
First paragraph is 155 characters.
1,025 characters.
Enough substance
2,119 characters.
8 bullet lines, 3 paragraph breaks.
Easy to scan
33 bullet lines, 11 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
3 iPad screenshots.
No ratings yet.
Rating of 4.5 or higher
1.00 average.
0 ratings.
Enough ratings to be trusted
1 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 51 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Better accessibility. More robust iCloud syncing.”
Release notes say something
276 characters of release notes.
1 language.
Localised listing
1 language.
4 MB.
Reasonable download size
127 MB.