Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Rent the Runway (RTR)
Madewell21/30 characters used.
Uses the 30 characters
8/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Designer Clothing Rental”
Has a subtitle
“Shopping”
24/30 characters used.
Uses the 30 characters
8/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 194 characters.
Opens with a tight hook
First paragraph is 195 characters.
1,243 characters.
Enough substance
779 characters.
0 bullet lines, 13 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.76 average.
228,595 ratings.
Enough ratings to be trusted
26,322 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Trimmed some loose hems for a snag-free app experience. Bug fixes and …”
Release notes say something
Generic notes: “- Bug fixes and improvements”
1 language.
Localised listing
1 language.
243 MB.
Reasonable download size
159 MB.