Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Rent the Runway (RTR)
Peppermayo US21/30 characters used.
Uses the 30 characters
13/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Designer Clothing Rental”
Has a subtitle
Could not read the store page.
24/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 194 characters.
Opens with a tight hook
First paragraph is 245 characters.
1,243 characters.
Enough substance
989 characters.
0 bullet lines, 13 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.80 average.
Rating of 4.5 or higher
4.78 average.
228,595 ratings.
Enough ratings to be trusted
1,604 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 11 days ago.
Generic notes: “Trimmed some loose hems for a snag-free app experience. Bug fixes and …”
Release notes say something
99 characters of release notes.
1 language.
Localised listing
27 languages.
243 MB.
Reasonable download size
89 MB.