Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
13/30 characters used.
Uses the 30 characters
5/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Social Networking”
Has a subtitle
“Where real moments begin”
17/30 characters used.
Uses the 30 characters
24/30 characters used.
Repeats title words: “social”.
Adds new keywords
No words repeated from the title.
First paragraph is 223 characters.
Opens with a tight hook
First paragraph is 324 characters.
1,706 characters.
Enough substance
324 characters.
0 bullet lines, 8 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.22 average.
Rating of 4.5 or higher
4.81 average.
23 ratings.
Enough ratings to be trusted
360 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 87 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Performance improvements Minor UI enhancements Stability updates for a…”
Release notes say something
Generic notes: “* Bug fixes”
1 language.
Localised listing
1 language.
223 MB.
Reasonable download size
72 MB.