Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Margins: Book Tracker
Build a stronger reading habit
21/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Book Tracker”.
Carries a keyword, not only a brand
Keyword part: “Social Book Tracker”.
No filler words.
No wasted words
No filler words.
“Build a stronger reading habit”
Has a subtitle
“Discuss books as you read them”
30/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “books”.
First paragraph is 64 characters.
Opens with a tight hook
First paragraph is 250 characters.
2,597 characters.
Enough substance
1,770 characters.
22 bullet lines, 16 paragraph breaks.
Easy to scan
0 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
10 iPad screenshots.
4.90 average.
Rating of 4.5 or higher
4.77 average.
19,398 ratings.
Enough ratings to be trusted
513 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 2 days ago.
Updated recently
Last update 15 days ago.
Generic notes: “Bug fixes and performance improvements.”
Release notes say something
278 characters of release notes.
14 languages.
Localised listing
1 language.
96 MB.
Reasonable download size
63 MB.