Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
PayLater: Split Your Payments
Tamara | Own your Dream29/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “Split Your Payments”.
Carries a keyword, not only a brand
Keyword part: “Own your Dream”.
No filler words.
No wasted words
No filler words.
“Relax, PayLater”
Has a subtitle
“Pay in up to 24, No late fees”
15/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “paylater”.
Adds new keywords
No words repeated from the title.
First paragraph is 63 characters.
Opens with a tight hook
First paragraph is 511 characters.
2,430 characters.
Enough substance
1,528 characters.
1 bullet lines, 12 paragraph breaks.
Easy to scan
3 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.49 average.
Rating of 4.5 or higher
4.69 average.
305 ratings.
Enough ratings to be trusted
58,655 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 14 days ago.
115 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements to make your experience smoothe…”
2 languages.
Localised listing
1 language.
106 MB.
Reasonable download size
212 MB.