Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Littera - Rediscover letters
Dearyou : Pen Pal LettersDearyou : Pen Pal Letters
Slow mail with someone new
28/30 characters used.
Uses the 30 characters
25/30 characters used.
Keyword part: “Rediscover letters”.
Carries a keyword, not only a brand
Keyword part: “Pen Pal Letters”.
No filler words.
No wasted words
No filler words.
“Letters are back!”
Has a subtitle
“Slow mail with someone new”
17/30 characters used.
Uses the 30 characters
26/30 characters used.
Repeats title words: “letters”.
Adds new keywords
No words repeated from the title.
First paragraph is 74 characters.
Opens with a tight hook
First paragraph is 82 characters.
1,117 characters.
Enough substance
2,404 characters.
15 bullet lines, 7 paragraph breaks.
Easy to scan
4 bullet lines, 14 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.14 average.
1 ratings.
Enough ratings to be trusted
14 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 220 days ago.
Updated recently
Last update 5 days ago.
181 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and stability improvements.”
1 language.
Localised listing
14 languages.
233 MB.
Reasonable download size
136 MB.