Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
SWACU
Southwest Debit5/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Spend, Earn, Fly!”
7/30 characters used.
Uses the 30 characters
17/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 310 characters.
Opens with a tight hook
First paragraph is 164 characters.
1,058 characters.
Enough substance
1,410 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
5 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.87 average.
Rating of 4.5 or higher
4.57 average.
3,990 ratings.
Enough ratings to be trusted
565 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 11 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “Version 3.38.1 • Bug fixes and performance improvements”
Release notes say something
191 characters of release notes.
2 languages.
Localised listing
1 language.
177 MB.
Reasonable download size
34 MB.