Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Jay-walk
MoveOn MobilizersBoth fight for
No overlap. These two are not chasing the same searches.
Only MoveOn Mobilizers
8/30 characters used.
Uses the 30 characters
17/30 characters used.
Keyword part: “walk”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
Could not read the store page.
Has a subtitle
“Social Networking”
Could not read the store page.
Uses the 30 characters
17/30 characters used.
Could not read the store page.
Adds new keywords
No words repeated from the title.
First paragraph is 339 characters.
Opens with a tight hook
First paragraph is 38 characters.
1,455 characters.
Enough substance
1,164 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.86 average.
Rating of 4.5 or higher
5.00 average.
70 ratings.
Enough ratings to be trusted
8 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 45 days ago.
280 characters of release notes.
Release notes say something
Generic notes: “Minor infrastructure upgrades.”
1 language.
Localised listing
1 language.
122 MB.
Reasonable download size
35 MB.