Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
13/30 characters used.
Uses the 30 characters
24/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “The Address Book”.
No filler words.
No wasted words
No filler words.
“Productivity”
Has a subtitle
“Collect mailing addresses”
12/30 characters used.
Uses the 30 characters
25/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “addresses”.
First paragraph is 267 characters.
Opens with a tight hook
First paragraph is 326 characters.
267 characters.
Enough substance
1,069 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
0 bullet lines, 4 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.43 average.
2 ratings.
Enough ratings to be trusted
2,639 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 36 days ago.
Updated recently
Last update 25 days ago.
233 characters of release notes.
Release notes say something
Generic notes: “App enhancements”
1 language.
Localised listing
1 language.
53 MB.
Reasonable download size
122 MB.