Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Liquid — Trade like the 1%
Lighter MobileLiquid — Trade like the 1%
Use perps to trade anything
26/30 characters used.
Uses the 30 characters
14/30 characters used.
Keyword part: “Trade like the 1%”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Use perps to trade anything”
Has a subtitle
“Trade with zero fees.”
27/30 characters used.
Uses the 30 characters
21/30 characters used.
Repeats title words: “trade”.
Adds new keywords
No words repeated from the title.
First paragraph is 102 characters.
Opens with a tight hook
First paragraph is 300 characters.
748 characters.
Enough substance
821 characters.
17 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.51 average.
Rating of 4.5 or higher
4.71 average.
307 ratings.
Enough ratings to be trusted
42 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “- Performance Improvments”
Release notes say something
73 characters of release notes.
6 languages.
Localised listing
1 language.
192 MB.
Reasonable download size
111 MB.