Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
28/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Build your empire”
Has a subtitle
“WW1 Strategy • Endless Warfare”
17/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 31 characters.
Opens with a tight hook
First paragraph is 293 characters.
1,196 characters.
Enough substance
2,136 characters.
3 bullet lines, 8 paragraph breaks.
Easy to scan
8 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
9/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
9 iPad screenshots.
4.61 average.
Rating of 4.5 or higher
4.70 average.
36,166 ratings.
Enough ratings to be trusted
8,189 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 148 days ago.
Updated recently
Last update 70 days ago.
Generic notes: “Minor bug fixes”
Release notes say something
Generic notes: “Squished a lot of pesky trench bugs”
1 language.
Localised listing
1 language.
497 MB.
Reasonable download size
346 MB.