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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

Masterplan: Launch a Business
Monét - Startup Plan Builder
Masterplan: Launch a Business icon

Masterplan: Launch a Business

Make your first $10k/mo

6,548m74/100 · High Camp
Full audit →
+708 m ahead
Monét - Startup Plan Builder icon

Monét - Startup Plan Builder

Business Toolkit & Simulator

7,256m82/100 · High Camp
Full audit →
Section by section
100
Title
100
89
Subtitle ▶
100
77
Description ▶
87
76
Screenshots ▶
100
78
◀ Ratings
70
16
Freshness ▶
40
44
Reach
44
The numbers
4.81Rating4.50
187Ratings16
6Screenshots10
1 yr agoLast update1.5 yr ago
1Languages1
148 MBSize20 MB
Keywords in title + subtitle
Check by check
Good

29/30 characters used.

Title
Uses the 30 characters
Good

28/30 characters used.

Good

Keyword part: “Launch a Business”.

Title
Carries a keyword, not only a brand
Good

Keyword part: “Startup Plan Builder”.

Good

No filler words.

Title
No wasted words
Good

No filler words.

Good

“Make your first $10k/mo”

Subtitle
Has a subtitle
Good

“Business Toolkit & Simulator”

Improve

23/30 characters used.

Subtitle
Uses the 30 characters
Good

28/30 characters used.

Good

No words repeated from the title.

Subtitle
Adds new keywords
Good

No words repeated from the title.

Good

First paragraph is 54 characters.

Description
Opens with a tight hook
Good

First paragraph is 40 characters.

Improve

834 characters.

Description
Enough substance
Good

3,190 characters.

Good

4 bullet lines, 5 paragraph breaks.

Description
Easy to scan
Good

26 bullet lines, 13 paragraph breaks.

Fix

No user counts, press or awards mentioned.

Description
Shows social proof
Fix

No user counts, press or awards mentioned.

Improve

6/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Good

10/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Improve

3 iPad screenshots.

Screenshots
iPad screenshots
Good

10 iPad screenshots.

Good

4.81 average.

Ratings
Rating of 4.5 or higher
Good

4.50 average.

Fix

187 ratings.

Ratings
Enough ratings to be trusted
Fix

16 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Fix

Last update 367 days ago.

Freshness
Updated recently
Fix

Last update 562 days ago.

Fix

Generic notes: “Expanded set of features to help you build your business!”

Freshness
Release notes say something
Good

454 characters of release notes.

Fix

1 language.

Reach
Localised listing
Fix

1 language.

Good

148 MB.

Reach
Reasonable download size
Good

20 MB.