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Two listings. One rope.

Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.

Masterplan: Launch a Business
Masterplan!
+1,681 m ahead
Masterplan: Launch a Business icon

Masterplan: Launch a Business

Make your first $10k/mo

6,548m74/100 · High Camp
Full audit →
Masterplan! icon

Masterplan!

Turn Dreams into Daily Plans

4,867m55/100 · Base Camp
Full audit →
Section by section
100
◀ Title
29
89
Subtitle ▶
100
77
◀ Description
72
76
Screenshots ▶
86
78
◀ Ratings
14
16
Freshness ▶
40
44
Reach
44
The numbers
4.81Rating1.00
187Ratings1
6Screenshots6
1 yr agoLast update1.2 yr ago
1Languages1
148 MBSize33 MB
Keywords in title + subtitle

Only Masterplan

Both fight for

Only Masterplan!

Check by check
Good

29/30 characters used.

Title
Uses the 30 characters
Fix

11/30 characters used.

Good

Keyword part: “Launch a Business”.

Title
Carries a keyword, not only a brand
Fix

Title is the name alone.

Good

No filler words.

Title
No wasted words
Good

No filler words.

Good

“Make your first $10k/mo”

Subtitle
Has a subtitle
Good

“Turn Dreams into Daily Plans”

Improve

23/30 characters used.

Subtitle
Uses the 30 characters
Good

28/30 characters used.

Good

No words repeated from the title.

Subtitle
Adds new keywords
Good

No words repeated from the title.

Good

First paragraph is 54 characters.

Description
Opens with a tight hook
Improve

First paragraph is 20 characters.

Improve

834 characters.

Description
Enough substance
Good

1,393 characters.

Good

4 bullet lines, 5 paragraph breaks.

Description
Easy to scan
Good

24 bullet lines, 10 paragraph breaks.

Fix

No user counts, press or awards mentioned.

Description
Shows social proof
Fix

No user counts, press or awards mentioned.

Improve

6/10 iPhone screenshots.

Screenshots
Fills the 10 screenshot slots
Improve

6/10 iPhone screenshots.

Good

First screenshots are portrait.

Screenshots
Portrait panels up front
Good

First screenshots are portrait.

Improve

3 iPad screenshots.

Screenshots
iPad screenshots
Good

6 iPad screenshots.

Good

4.81 average.

Ratings
Rating of 4.5 or higher
Fix

1.00 average.

Fix

187 ratings.

Ratings
Enough ratings to be trusted
Fix

1 ratings.

No data

No recent written reviews available.

Ratings
Recent reviews are positive
No data

No recent written reviews available.

Fix

Last update 367 days ago.

Freshness
Updated recently
Fix

Last update 444 days ago.

Fix

Generic notes: “Expanded set of features to help you build your business!”

Freshness
Release notes say something
Good

61 characters of release notes.

Fix

1 language.

Reach
Localised listing
Fix

1 language.

Good

148 MB.

Reach
Reasonable download size
Good

33 MB.