Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
URLgenius Creator
Howl Creator App17/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “app”.
“Create, tag & customize links”
Has a subtitle
“Make commerce links on-the-go”
29/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 13 characters.
Opens with a tight hook
First paragraph is 144 characters.
753 characters.
Enough substance
471 characters.
4 bullet lines, 5 paragraph breaks.
Easy to scan
3 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.86 average.
11 ratings.
Enough ratings to be trusted
28 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 30 days ago.
Updated recently
Last update 702 days ago.
Generic notes: “Bug fixes and performance improvements.”
Release notes say something
Generic notes: “New redesigned login and create link experience.”
1 language.
Localised listing
1 language.
28 MB.
Reasonable download size
26 MB.