Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Pocket: Budget & Expense Track
Fen: Finance TrackerPocket: Budget & Expense Track
Money, Savings & Bill Planner
30/30 characters used.
Uses the 30 characters
20/30 characters used.
Keyword part: “Budget & Expense Track”.
Carries a keyword, not only a brand
Keyword part: “Finance Tracker”.
No filler words.
No wasted words
No filler words.
“Money, Savings & Bill Planner”
Has a subtitle
“Expenses, Revenue, Wallets”
29/30 characters used.
Uses the 30 characters
26/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 73 characters.
Opens with a tight hook
First paragraph is 155 characters.
2,445 characters.
Enough substance
1,748 characters.
8 bullet lines, 10 paragraph breaks.
Easy to scan
0 bullet lines, 7 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
4.80 average.
6 ratings.
Enough ratings to be trusted
5 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 36 days ago.
Updated recently
Last update 242 days ago.
Generic notes: “Bug fixes and improvements to app performance.”
Release notes say something
Generic notes: “Updated app icon...again Fixed a small bug”
1 language.
Localised listing
10 languages.
16 MB.
Reasonable download size
5 MB.