Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Pocket: Budget & Expense Track
Money, Savings & Bill Planner
30/30 characters used.
Uses the 30 characters
28/30 characters used.
Keyword part: “Budget & Expense Track”.
Carries a keyword, not only a brand
Keyword part: “Budget & Track Money”.
No filler words.
No wasted words
No filler words.
“Money, Savings & Bill Planner”
Has a subtitle
Could not read the store page.
29/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 73 characters.
Opens with a tight hook
First paragraph is 210 characters.
2,445 characters.
Enough substance
2,335 characters.
8 bullet lines, 10 paragraph breaks.
Easy to scan
23 bullet lines, 20 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.83 average.
Rating of 4.5 or higher
4.00 average.
6 ratings.
Enough ratings to be trusted
6 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 36 days ago.
Updated recently
Last update 118 days ago.
Generic notes: “Bug fixes and improvements to app performance.”
Release notes say something
Generic notes: “Fixes - Bug fixes - Add KES currency”
1 language.
Localised listing
1 language.
16 MB.
Reasonable download size
63 MB.