Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Milo: Your Money Guide
Oops22/30 characters used.
Uses the 30 characters
5/30 characters used.
Keyword part: “Your Money Guide”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The money app for your 20s”
Has a subtitle
“Don't waste your money”
26/30 characters used.
Uses the 30 characters
22/30 characters used.
Repeats title words: “money”.
Adds new keywords
No words repeated from the title.
First paragraph is 118 characters.
Opens with a tight hook
First paragraph is 43 characters.
1,516 characters.
Enough substance
776 characters.
7 bullet lines, 4 paragraph breaks.
Easy to scan
2 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
3.65 average.
1,409 ratings.
Enough ratings to be trusted
2,465 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 829 days ago.
267 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and huge app improvements”
1 language.
Localised listing
1 language.
124 MB.
Reasonable download size
133 MB.