Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Milo: Your Money Guide
Budget Bestie22/30 characters used.
Uses the 30 characters
13/30 characters used.
Keyword part: “Your Money Guide”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“The money app for your 20s”
Has a subtitle
“easy envelope based budgeting”
26/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “money”.
Adds new keywords
No words repeated from the title.
First paragraph is 118 characters.
Opens with a tight hook
First paragraph is 340 characters.
1,516 characters.
Enough substance
2,502 characters.
7 bullet lines, 4 paragraph breaks.
Easy to scan
9 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.84 average.
Rating of 4.5 or higher
4.66 average.
1,409 ratings.
Enough ratings to be trusted
3,148 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 5 days ago.
267 characters of release notes.
Release notes say something
139 characters of release notes.
1 language.
Localised listing
1 language.
124 MB.
Reasonable download size
102 MB.