Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
APA Pilot 3
Check My Pay11/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
“Take control of your pay”
8/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “pay”.
First paragraph is 235 characters.
Opens with a tight hook
First paragraph is 403 characters.
753 characters.
Enough substance
403 characters.
0 bullet lines, 1 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
2 iPad screenshots.
2.55 average.
Rating of 4.5 or higher
3.81 average.
33 ratings.
Enough ratings to be trusted
36 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 18 days ago.
Updated recently
Last update 5 days ago.
611 characters of release notes.
Release notes say something
Generic notes: “Resolved an issue with the data refresh.”
0 languages.
Localised listing
1 language.
400 MB.
Reasonable download size
35 MB.