Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Lighter Mobile
edgeX Mobile14/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Trade with zero fees.”
Has a subtitle
“Unlocks On-Chain Finance”
21/30 characters used.
Uses the 30 characters
24/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 300 characters.
Opens with a tight hook
First paragraph is 228 characters.
821 characters.
Enough substance
714 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
5 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
3.76 average.
42 ratings.
Enough ratings to be trusted
25 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 2 days ago.
73 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance & security improvements”
1 language.
Localised listing
1 language.
111 MB.
Reasonable download size
68 MB.