Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Lighter Mobile
Liquid — Trade like the 1%Liquid — Trade like the 1%
Use perps to trade anything
14/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Trade like the 1%”.
No filler words.
No wasted words
No filler words.
“Trade with zero fees.”
Has a subtitle
“Use perps to trade anything”
21/30 characters used.
Uses the 30 characters
27/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “trade”.
First paragraph is 300 characters.
Opens with a tight hook
First paragraph is 102 characters.
821 characters.
Enough substance
748 characters.
0 bullet lines, 0 paragraph breaks.
Easy to scan
17 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.51 average.
42 ratings.
Enough ratings to be trusted
307 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 8 days ago.
Updated recently
Last update 18 days ago.
73 characters of release notes.
Release notes say something
Generic notes: “- Performance Improvments”
1 language.
Localised listing
6 languages.
111 MB.
Reasonable download size
192 MB.