Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
The Social-App
WhatsApp Messenger14/30 characters used.
Uses the 30 characters
18/30 characters used.
Keyword part: “App”.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
Contains filler: “app”.
No wasted words
No filler words.
“Social Networking”
Has a subtitle
“Simple. Reliable. Private.”
17/30 characters used.
Uses the 30 characters
26/30 characters used.
Repeats title words: “social”.
Adds new keywords
No words repeated from the title.
First paragraph is 64 characters.
Opens with a tight hook
First paragraph is 331 characters.
2,066 characters.
Enough substance
2,382 characters.
3 bullet lines, 8 paragraph breaks.
Easy to scan
2 bullet lines, 19 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.68 average.
4 ratings.
Enough ratings to be trusted
18,701,968 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 256 days ago.
Updated recently
Last update 4 days ago.
161 characters of release notes.
Release notes say something
Generic notes: “We update the app regularly to fix bugs, optimize performance and impr…”
1 language.
Localised listing
39 languages.
30 MB.
Reasonable download size
367 MB.