Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ID.me Wallet & Rewards
First Due Mobile22/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Prove it's you, unlock rewards”
Has a subtitle
“For a safer & faster response”
30/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “rewards”.
Adds new keywords
No words repeated from the title.
First paragraph is 32 characters.
Opens with a tight hook
First paragraph is 132 characters.
3,432 characters.
Enough substance
549 characters.
10 bullet lines, 15 paragraph breaks.
Easy to scan
9 bullet lines, 1 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
7 iPad screenshots.
3.57 average.
Rating of 4.5 or higher
2.82 average.
35 ratings.
Enough ratings to be trusted
843 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 5 days ago.
Generic notes: “Bug fixes and performance improvements.”
Release notes say something
Generic notes: “General improvements and fixes”
20 languages.
Localised listing
1 language.
63 MB.
Reasonable download size
226 MB.