Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ID.me Wallet & Rewards
AWS WickrGovBoth fight for
No overlap. These two are not chasing the same searches.
Only AWS WickrGov
22/30 characters used.
Uses the 30 characters
12/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Prove it's you, unlock rewards”
Has a subtitle
“Protecting communication”
30/30 characters used.
Uses the 30 characters
24/30 characters used.
Repeats title words: “rewards”.
Adds new keywords
No words repeated from the title.
First paragraph is 32 characters.
Opens with a tight hook
First paragraph is 390 characters.
3,432 characters.
Enough substance
1,084 characters.
10 bullet lines, 15 paragraph breaks.
Easy to scan
7 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
5 iPad screenshots.
3.57 average.
Rating of 4.5 or higher
1.28 average.
35 ratings.
Enough ratings to be trusted
195 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 17 days ago.
Updated recently
Last update 44 days ago.
Generic notes: “Bug fixes and performance improvements.”
Release notes say something
271 characters of release notes.
20 languages.
Localised listing
7 languages.
63 MB.
Reasonable download size
173 MB.