Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ScratchJoy
ZipScratchOnly ScratchJoy
Both fight for
No overlap. These two are not chasing the same searches.
Only ZipScratch
10/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Casino”
Has a subtitle
“Simulation”
6/30 characters used.
Uses the 30 characters
10/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 76 characters.
Opens with a tight hook
First paragraph is 22 characters.
1,030 characters.
Enough substance
1,007 characters.
11 bullet lines, 7 paragraph breaks.
Easy to scan
11 bullet lines, 19 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
3/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
4.36 average.
2,371 ratings.
Enough ratings to be trusted
2,392 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 201 days ago.
Updated recently
Last update 204 days ago.
80 characters of release notes.
Release notes say something
Generic notes: “Updated game smoothness.”
1 language.
Localised listing
1 language.
168 MB.
Reasonable download size
188 MB.