Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Cairn: Gentle Habit Tracker
Stack a stone, mark the trail
27/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Routine Tracker”.
Carries a keyword, not only a brand
Keyword part: “Gentle Habit Tracker”.
No filler words.
No wasted words
No filler words.
“Track Habits & Build Streaks”
Has a subtitle
“Stack a stone, mark the trail”
28/30 characters used.
Uses the 30 characters
29/30 characters used.
Repeats title words: “habits”.
Adds new keywords
No words repeated from the title.
First paragraph is 53 characters.
Opens with a tight hook
First paragraph is 99 characters.
1,419 characters.
Enough substance
1,867 characters.
0 bullet lines, 2 paragraph breaks.
Easy to scan
7 bullet lines, 8 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
2/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
No ratings yet.
Rating of 4.5 or higher
No ratings yet.
0 ratings.
Enough ratings to be trusted
0 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 195 days ago.
Updated recently
Last update 71 days ago.
Generic notes: “New Logo, Bugfixes,”
Release notes say something
No release notes.
1 language.
Localised listing
1 language.
32 MB.
Reasonable download size
38 MB.