Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
10/30 characters used.
Uses the 30 characters
29/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Smart Proxy Tool”.
No filler words.
No wasted words
No filler words.
“Secure Network & Ad Filter”
Has a subtitle
Could not read the store page.
26/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 91 characters.
Opens with a tight hook
First paragraph is 30 characters.
1,396 characters.
Enough substance
2,025 characters.
7 bullet lines, 11 paragraph breaks.
Easy to scan
12 bullet lines, 16 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
4 iPad screenshots.
2.20 average.
Rating of 4.5 or higher
4.66 average.
41 ratings.
Enough ratings to be trusted
106 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 18 days ago.
195 characters of release notes.
Release notes say something
Generic notes: “- Fixed test failures caused by the UDP protocol.”
3 languages.
Localised listing
4 languages.
102 MB.
Reasonable download size
92 MB.