Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
navi by TTEC
Prudential - MyBenefitsBoth fight for
No overlap. These two are not chasing the same searches.
Only Prudential
12/30 characters used.
Uses the 30 characters
23/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “MyBenefits”.
No filler words.
No wasted words
No filler words.
“Business”
Has a subtitle
Could not read the store page.
8/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 21 characters.
Opens with a tight hook
First paragraph is 38 characters.
416 characters.
Enough substance
1,884 characters.
3 bullet lines, 1 paragraph breaks.
Easy to scan
4 bullet lines, 10 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
No ratings yet.
Rating of 4.5 or higher
2.84 average.
0 ratings.
Enough ratings to be trusted
38 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 4 days ago.
397 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and Removes Appeal submission”
33 languages.
Localised listing
1 language.
143 MB.
Reasonable download size
40 MB.