Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Penni: Expense Tracker
Control: Budget Tracker22/30 characters used.
Uses the 30 characters
23/30 characters used.
Keyword part: “Expense Tracker”.
Carries a keyword, not only a brand
Keyword part: “Budget Tracker”.
No filler words.
No wasted words
No filler words.
“Calm money tracking”
Has a subtitle
“Expense & Money Manager”
19/30 characters used.
Uses the 30 characters
23/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 43 characters.
Opens with a tight hook
First paragraph is 148 characters.
2,685 characters.
Enough substance
1,673 characters.
20 bullet lines, 15 paragraph breaks.
Easy to scan
38 bullet lines, 3 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
9/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
0 iPad screenshots.
5.00 average.
Rating of 4.5 or higher
4.11 average.
1 ratings.
Enough ratings to be trusted
9 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 37 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “bug fixes”
Release notes say something
529 characters of release notes.
1 language.
Localised listing
20 languages.
59 MB.
Reasonable download size
49 MB.