Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
18/30 characters used.
Uses the 30 characters
11/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Fast. Secure. Powerful.”
Has a subtitle
“Efficient Team Communication”
23/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 167 characters.
Opens with a tight hook
First paragraph is 98 characters.
3,036 characters.
Enough substance
1,744 characters.
0 bullet lines, 13 paragraph breaks.
Easy to scan
17 bullet lines, 6 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.01 average.
Rating of 4.5 or higher
4.64 average.
281,804 ratings.
Enough ratings to be trusted
306,196 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 20 days ago.
Updated recently
Last update 4 days ago.
Generic notes: “Bug fixes, minor improvements, and more.”
Release notes say something
Generic notes: “Bug fixes and performance improvements.”
19 languages.
Localised listing
57 languages.
232 MB.
Reasonable download size
397 MB.