Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
18/30 characters used.
Uses the 30 characters
7/30 characters. A brand this well known can afford a short title.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone, which is fine at this brand size.
No filler words.
No wasted words
No filler words.
“Fast. Secure. Powerful.”
Has a subtitle
Could not read the store page.
23/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 167 characters.
Opens with a tight hook
First paragraph is 80 characters.
3,036 characters.
Enough substance
1,496 characters.
0 bullet lines, 13 paragraph breaks.
Easy to scan
1 bullet lines, 15 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
Mentions users, ratings, press or awards.
7/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.01 average.
Rating of 4.5 or higher
4.72 average.
281,804 ratings.
Enough ratings to be trusted
1,559,128 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 20 days ago.
Updated recently
Last update 2 days ago.
Generic notes: “Bug fixes, minor improvements, and more.”
Release notes say something
684 characters of release notes.
19 languages.
Localised listing
13 languages.
232 MB.
Reasonable download size
382 MB.