Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Think Dirty – Shop Clean
INCI Beauty - Cosmetic scanner24/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Shop Clean”.
Carries a keyword, not only a brand
Keyword part: “Cosmetic scanner”.
No filler words.
No wasted words
No filler words.
“Learn Beauty Ingredients ^_^”
Has a subtitle
“Cosmetics analysis”
28/30 characters used.
Uses the 30 characters
18/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “cosmetics”.
First paragraph is 769 characters.
Opens with a tight hook
First paragraph is 40 characters.
3,968 characters.
Enough substance
3,441 characters.
15 bullet lines, 7 paragraph breaks.
Easy to scan
23 bullet lines, 10 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
0 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.81 average.
Rating of 4.5 or higher
4.83 average.
56,600 ratings.
Enough ratings to be trusted
1,404 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 9 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “What's New: Fall cleaning for your app! We've made performance improve…”
Release notes say something
202 characters of release notes.
3 languages.
Localised listing
22 languages.
61 MB.
Reasonable download size
89 MB.