Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Credit Union of America Mobile
iKan - State of Kansas30/30 characters used.
Uses the 30 characters
22/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “State of Kansas”.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
Could not read the store page.
7/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 60 characters.
Opens with a tight hook
First paragraph is 66 characters.
894 characters.
Enough substance
962 characters.
10 bullet lines, 4 paragraph breaks.
Easy to scan
6 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.85 average.
Rating of 4.5 or higher
3.20 average.
20,532 ratings.
Enough ratings to be trusted
264 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 229 days ago.
180 characters of release notes.
Release notes say something
Generic notes: “Updates for iOS 18 Bug fixes”
1 language.
Localised listing
1 language.
123 MB.
Reasonable download size
111 MB.