Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Credit Union of America Mobile
Meritrust Mobile30/30 characters used.
Uses the 30 characters
16/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Finance”
Has a subtitle
“Meritrust Credit Union”
7/30 characters used.
Uses the 30 characters
22/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “meritrust”.
First paragraph is 60 characters.
Opens with a tight hook
First paragraph is 353 characters.
894 characters.
Enough substance
803 characters.
10 bullet lines, 4 paragraph breaks.
Easy to scan
0 bullet lines, 2 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
4/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
4 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.85 average.
Rating of 4.5 or higher
4.59 average.
20,532 ratings.
Enough ratings to be trusted
7,746 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 15 days ago.
Updated recently
Last update 60 days ago.
180 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and performance improvements”
1 language.
Localised listing
2 languages.
123 MB.
Reasonable download size
18 MB.