Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Autotrader - Shop & Buy Cars
TrueCar Used Cars and New CarsAutotrader - Shop & Buy Cars
Search New and Used Vehicles
28/30 characters used.
Uses the 30 characters
30/30 characters used.
Keyword part: “Shop & Buy Cars”.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “new”.
“Search New and Used Vehicles”
Has a subtitle
“Buy Used & New Cars or Trucks”
28/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “cars”.
First paragraph is 228 characters.
Opens with a tight hook
First paragraph is 184 characters.
2,426 characters.
Enough substance
1,571 characters.
23 bullet lines, 6 paragraph breaks.
Easy to scan
0 bullet lines, 6 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
Mentions users, ratings, press or awards.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
6 iPad screenshots.
4.71 average.
Rating of 4.5 or higher
4.74 average.
352,660 ratings.
Enough ratings to be trusted
46,727 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 234 days ago.
153 characters of release notes.
Release notes say something
Generic notes: “minor bug fix”
1 language.
Localised listing
1 language.
146 MB.
Reasonable download size
39 MB.