Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
ButterflyMX
My Optimum11/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Access made simple”
Has a subtitle
“View WiFi, pay, and get help”
18/30 characters used.
Uses the 30 characters
28/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 241 characters.
Opens with a tight hook
First paragraph is 39 characters.
932 characters.
Enough substance
1,333 characters.
4 bullet lines, 3 paragraph breaks.
Easy to scan
4 bullet lines, 5 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
0 iPad screenshots.
4.85 average.
Rating of 4.5 or higher
4.28 average.
110,981 ratings.
Enough ratings to be trusted
93,234 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 3 days ago.
Generic notes: “This build contains bug fixes and improvements”
Release notes say something
Generic notes: “This release includes: - Improved view bill experience - Enhanced Aut…”
4 languages.
Localised listing
1 language.
127 MB.
Reasonable download size
87 MB.