Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Swamp Attack
Talking Tom Time Rush12/30 characters used.
Uses the 30 characters
21/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Action Tower Defense Shooter”
Has a subtitle
Could not read the store page.
28/30 characters used.
Uses the 30 characters
Could not read the store page.
No words repeated from the title.
Adds new keywords
Could not read the store page.
First paragraph is 257 characters.
Opens with a tight hook
First paragraph is 114 characters.
1,373 characters.
Enough substance
2,024 characters.
0 bullet lines, 14 paragraph breaks.
Easy to scan
13 bullet lines, 7 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
7/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
5 iPad screenshots.
iPad screenshots
7 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.35 average.
34,566 ratings.
Enough ratings to be trusted
16,253 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 291 days ago.
322 characters of release notes.
Release notes say something
Generic notes: “Bug fixes and minor gameplay improvements.”
12 languages.
Localised listing
13 languages.
222 MB.
Reasonable download size
304 MB.