Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Swamp Attack
Stupid Zombies12/30 characters used.
Uses the 30 characters
14/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Action Tower Defense Shooter”
Has a subtitle
“Gun Shooting Fun”
28/30 characters used.
Uses the 30 characters
16/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 257 characters.
Opens with a tight hook
First paragraph is 51 characters.
1,373 characters.
Enough substance
1,007 characters.
0 bullet lines, 14 paragraph breaks.
Easy to scan
0 bullet lines, 3 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
5/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshot is landscape.
5 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.72 average.
Rating of 4.5 or higher
4.77 average.
34,566 ratings.
Enough ratings to be trusted
101,761 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 7 days ago.
Updated recently
Last update 38 days ago.
322 characters of release notes.
Release notes say something
Generic notes: “Polished UI. Bug fixes.”
12 languages.
Localised listing
1 language.
222 MB.
Reasonable download size
198 MB.