Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Babylist Baby Registry
WICShopper22/30 characters used.
Uses the 30 characters
10/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“One registry for any store”
Has a subtitle
“Shopping”
26/30 characters used.
Uses the 30 characters
8/30 characters used.
Repeats title words: “registry”.
Adds new keywords
No words repeated from the title.
First paragraph is 129 characters.
Opens with a tight hook
First paragraph is 106 characters.
3,960 characters.
Enough substance
3,825 characters.
4 bullet lines, 17 paragraph breaks.
Easy to scan
2 bullet lines, 20 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
10/10 iPhone screenshots.
Fills the 10 screenshot slots
10/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
10 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.92 average.
Rating of 4.5 or higher
4.83 average.
141,436 ratings.
Enough ratings to be trusted
367,132 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 4 days ago.
Updated recently
Last update 51 days ago.
Generic notes: “Bug fixes and performance improvements”
Release notes say something
150 characters of release notes.
1 language.
Localised listing
1 language.
172 MB.
Reasonable download size
39 MB.