Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Flipp: Shop Grocery Deals
Canadian Tire: Shop SmarterFlipp: Shop Grocery Deals
Ads, Savings & Shopping List
25/30 characters used.
Uses the 30 characters
27/30 characters used.
Keyword part: “Shop Grocery Deals”.
Carries a keyword, not only a brand
Keyword part: “Shop Smarter”.
No filler words.
No wasted words
No filler words.
“Ads, Savings & Shopping List”
Has a subtitle
“Shop & Get Canadian Tire Money”
28/30 characters used.
Uses the 30 characters
30/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “shop”, “canadian”, “tire”.
First paragraph is 256 characters.
Opens with a tight hook
First paragraph is 175 characters.
2,121 characters.
Enough substance
1,940 characters.
8 bullet lines, 12 paragraph breaks.
Easy to scan
7 bullet lines, 12 paragraph breaks.
No user counts, press or awards mentioned.
Shows social proof
No user counts, press or awards mentioned.
8/10 iPhone screenshots.
Fills the 10 screenshot slots
8/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
7 iPad screenshots.
iPad screenshots
8 iPad screenshots.
4.77 average.
Rating of 4.5 or higher
4.84 average.
531,789 ratings.
Enough ratings to be trusted
3,071 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 1 days ago.
Updated recently
Last update 2 days ago.
101 characters of release notes.
Release notes say something
Generic notes: “We tidied up a little and squashed some bugs.”
2 languages.
Localised listing
2 languages.
85 MB.
Reasonable download size
252 MB.