Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
AirStrip ONE
New Innovations12/30 characters used.
Uses the 30 characters
15/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
Contains filler: “new”.
“Medical”
Has a subtitle
“Mobile Solution for Residents”
7/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 328 characters.
Opens with a tight hook
First paragraph is 574 characters.
3,252 characters.
Enough substance
2,232 characters.
0 bullet lines, 5 paragraph breaks.
Easy to scan
0 bullet lines, 12 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
3/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
3 iPad screenshots.
iPad screenshots
0 iPad screenshots.
3.71 average.
Rating of 4.5 or higher
1.95 average.
28 ratings.
Enough ratings to be trusted
116 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 25 days ago.
Updated recently
Last update 170 days ago.
Generic notes: “Bug fixes”
Release notes say something
Generic notes: “Continually enhancing performance and security”
2 languages.
Localised listing
1 language.
36 MB.
Reasonable download size
74 MB.