Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
12/30 characters used.
Uses the 30 characters
25/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Reference”
Has a subtitle
“Index history. Help families.”
9/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 119 characters.
Opens with a tight hook
First paragraph is 207 characters.
1,041 characters.
Enough substance
438 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 1 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
5/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
5 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
4.49 average.
3,608 ratings.
Enough ratings to be trusted
257 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 192 days ago.
Generic notes: “- UI improvements - iOS 27 fixes - Other bug fixes”
Release notes say something
301 characters of release notes.
13 languages.
Localised listing
11 languages.
29 MB.
Reasonable download size
32 MB.