Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
12/30 characters used.
Uses the 30 characters
26/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Keyword part: “Celebrate Family”.
No filler words.
No wasted words
No filler words.
“Reference”
Has a subtitle
“Family connections, made easy”
9/30 characters used.
Uses the 30 characters
29/30 characters used.
No words repeated from the title.
Adds new keywords
Repeats title words: “family”.
First paragraph is 119 characters.
Opens with a tight hook
First paragraph is 636 characters.
1,041 characters.
Enough substance
636 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 0 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
6/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
3 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
4.79 average.
3,608 ratings.
Enough ratings to be trusted
38 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 8 days ago.
Generic notes: “- UI improvements - iOS 27 fixes - Other bug fixes”
Release notes say something
Generic notes: “Improved stability and fixed bugs”
13 languages.
Localised listing
43 languages.
29 MB.
Reasonable download size
161 MB.