Two listings. One rope.
Pick your app and a competitor to see who wins each check, and which keywords only one of you holds.
Find a Grave
FamilySearch Memories12/30 characters used.
Uses the 30 characters
21/30 characters used.
Title is the name alone.
Carries a keyword, not only a brand
Title is the name alone.
No filler words.
No wasted words
No filler words.
“Reference”
Has a subtitle
“Reference”
9/30 characters used.
Uses the 30 characters
9/30 characters used.
No words repeated from the title.
Adds new keywords
No words repeated from the title.
First paragraph is 119 characters.
Opens with a tight hook
First paragraph is 131 characters.
1,041 characters.
Enough substance
584 characters.
0 bullet lines, 3 paragraph breaks.
Easy to scan
0 bullet lines, 1 paragraph breaks.
Mentions users, ratings, press or awards.
Shows social proof
No user counts, press or awards mentioned.
6/10 iPhone screenshots.
Fills the 10 screenshot slots
4/10 iPhone screenshots.
First screenshots are portrait.
Portrait panels up front
First screenshots are portrait.
6 iPad screenshots.
iPad screenshots
4 iPad screenshots.
4.64 average.
Rating of 4.5 or higher
4.81 average.
3,608 ratings.
Enough ratings to be trusted
19,304 ratings.
No recent written reviews available.
Recent reviews are positive
No recent written reviews available.
Last update 10 days ago.
Updated recently
Last update 458 days ago.
Generic notes: “- UI improvements - iOS 27 fixes - Other bug fixes”
Release notes say something
Generic notes: “Improved stability and fixed bugs”
13 languages.
Localised listing
47 languages.
29 MB.
Reasonable download size
77 MB.